Site auditing is crucial for SEO because it identifies and resolves technical issues, ensuring the website is easily crawlable and indexable by search engines. It helps optimize on-page SEO elements and detects content-related issues that could affect SEO performance.
During a website audit, several common SEO issues may be identified that can impact the site's performance in search engine rankings and user experience. These issues typically include:
- Crawl errors and broken links
- Slow page speed
- Mobile usability problems
- Duplicate content
- Thin content
- Improper use of header tags
- Broken internal links
- Local SEO issues
- Unoptimized images